Business and strategic planning is about identifying the organisation’s exposure to uncertainty. This requires intimate knowledge of the organisation, the markets in which it operates, the legal, social, political and cultural environment in which it exists, as well as a sound understanding of the organisation’s strategic and operational objectives. The planning process includes:
Analysing the external environment to identify risks and to create new opportunities
Developing a vision for the future based on those risks and opportunities
Communicating the vision to staff so that they know what is required of them
Identifying and measuring issues critical to the success of the plan
Providing the training and development opportunities that help staff move the organisation towards its vision
The plan can then be used as a decision making tool which can in turn be used to encourage and motivate your staff, locking in their efforts to the goals of the organisation.
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