CLARITY - stage 1 of 3

Delighted Customers
We constantly try to improve the value of our products and services from the viewpoint of our customer.
We regularly look ahead at our future customer needs and requirements.
Our customer satisfaction measures show improvement year on year.
Our customers are delighted with our products and services and frequently tell us how we could improve further.
Our senior team meets regularly with our customers and then provide feedback on our performance to the rest of our organisation.
We religiously carry out customer satisfaction surveys and get excellent results.
Our senior team get feedback from customers regularly and publish their findings which are acted on.
Our customers are loyal to us and provide numerous referrals into other organisations.
We know how loyal our customers are and why.
We are fully aware of the proportion of our business that comes from referrals and why.
We have more repeat business than our competitors and this is increasing.
We know who our customers will be in 3-5 years time and what we need to do to delight and secure them.