Strategy

A strategy is a long-term plan of action designed to achieve a particular goal.  Defining an organisational strategy is about making choices, choices which impact on the direction taken and the resources supplied or denied to different activities.  Making the right strategic choices is critical, and increasingly difficult, in a rapidly changing world.

Investigations into organisational strategy by the American Foundation for Quality reported that  “Sharing strategic plans with employees was one of the few generic business practices that differentiated above average performers from the rest”.