Master your measures ...and predict the future!

Tools to make you THINK differently about your business

I first came across this approach to looking at data when I was undertaking a Master’s degree with the World’s first Professor of Quality Management, a great guy called John Oakland. Now, I believe, this thinking and these tools and techniques are so powerful, and so under-utilised, that if I didn’t have a mortgage to pay, I’d coach leaders and managers in them… for free … and until the end of my life!

In the last blog we looked briefly at the theory of these charts; today we are going to dive into a couple of measures taken from a real-life company example referred to in a previous blog; as a reminder the company:

• Is a manufacturer and distributor of electronic products which control the environment (temperature, humidity etc) of offices and workplaces
• Have a turnover of £6m which they are looking to grow to £10m over the next 3 years
• Export 60% of the products abroad
• Have around 40 staff, the majority in the UK

In the previous blog we looked at how they deliver value to their client base and with them we developed the following Core Activity Map™ which we are now going to link to a couple of process measures:

Electronics Company Core Activity Map

But where should we start?

We start from the outside and work in … as such, the question we ask is what is it that the customers see?

In this instance, there are two parts of the process where the customers can peer into company processes, so where we need to measure “hard” facts, figures and results:

• The quote response time at the front of the process and
• The on-time delivery time at the end of the process

We are going to look briefly at the on time delivery data which is shown below. You’ll notice that by taking this longer term “movie view” of data, as opposed to the more usual “snapshot” view, we can see the performance over a 7-8-month period and in the middle the performance improves for a brief period then reverts. This is a significant process shift which, because data was presented in tables, was completely missed. But I want to explore a similar shift but for a metric usually much closer to a leader’s heart.

On time delivery


In the first chart below you can see the plot for the overall monthly margin for the last two years or so.  The average is around 52% but the data actually wibbles and wobbles a bit around this average.  The high point being nearly 58% in the first December.   The question is …whilst this number is the highest seen for some time is it actually special in any way?

…And unless the range of chance distribution is calculated and placed on chart you CANNOT know!  And unfortunately, even if we plot charts it’s rarely done incorporating the rage of chance distribution.  Which means we make poor decisions as:

1)We think results are “special” when they are not and we take action anyway 

2)We don’t notice when they are actually “special” and we should be taking some action but don't

Percentage margin

We can very easily add in the limits to the range of variation as seen from the green lines in the chart below.  The first December level appears above the limits so there is a good chance that it is “special” in some way.  However, what was missed, because at the time the company were working off tables of data (where it is impossible to see trends) is that for a number of months all of the data points (from the second January until the second August) were all below the long-term average.  (See the points in red below).

Percentage margin with limits

We can then utilise another feature of these charts to recalculate both the limits and the average for this period as it looks like there is something fishy going on.  This is confirmed in the graph below.  For that eight-month period the margin did indeed drop.

Percentage margin with split

However, after August it reverted to its original pattern.  Upon investigating it appears that for the 8-month period the margin deteriorated as a direct result of currency fluctuations.  This was completely missed by the then method of looking at data on a monthly basis.

Additionally, you’ve also probably noticed that both December figures are high.  This was because on a monthly basis the FD assumed that all of the distributors hit all of their targets and that maximum commissions would be paid.  As this rarely occurred at the end of their financial year (December) these accruals were added back into the accounts which had the effect of increasing the margin for that month!  

Lastly, as can be seen from the final chart we can also add in dotted lines showing the predicted future limits.  Yes, we can predict the future.  If nothing changes, we would expect all future results to fall between the limits.

Percentage margin predicting the future

However, if, as leaders and managers, the limits are not to our liking (as is very often the case) then it our job to improve the process.

Improving the process means changing it so the upper and lower levels are closer together (the process becomes more predictable) and to move the average up if up is good… sometimes up is bad … think debtor days or accidents!


We have only taken a couple of measures, on time delivery and margins but this thinking can be applied to any measure you want to review over time; minutes, hours, days, weeks and months; for instance:

  • Sales
  • Profit
  • Cash in the bank
  • Debtor / creditor days
  • Output
  • The list is long …

And using this approach to look at performance your performance measures allows you to:

  • Predict the future performance of your processes
  • Identify “signals” from “noise” in your performance measurement data
  • Prove when “changes” you make to processes are in fact (statistically and scientifically verifiable) “improvements”

These ideas to can be employed to transform our thinking and the way in which we manage our organisational processes and deliver real, sustainable and properly quantifiable improvement.

Related tools and ideas

  • Purpose
  • Managing variation

Recommended references

  • Dragon Slaying: a better way to manage by Mark Woods; email to receive your free copy 

Downloadable resources

 To find out how Statius can help you deliver:

• Better strategies
• Better systems
• Better measurement and 
• Engaged people delivering 
• Better results

Call us now on 0208 460 3345 or email


Our Clients Love Us


The Easy Choice

“From the initial interview stage, through to a final selection process, it became an easy choice with Statius management being appointed as consultants for SERAPID ISO certification. Clint was integral to us achieving certification and made the whole process relaxed with a very professional approach!”

Simply ISO9001

“Statius took time to understand us, then they made ISO9001 very simple whereas other consultants had made it impossibly complicated”

Mindset management

“This (assignment) has confirmed some things I knew, and that was useful; some things I didn’t and that too was useful. However, most importantly, I guess we all felt a bit uncomfortable at times but now we have a real and robust improvement plan to go forward with.”

Mindset management

“The (performance improvement) work you have undertaken has providing a real opportunity for us to break out of our mindset… I’m just afraid it will stop!”

Streamline and simplify

“I have to say from a personal viewpoint, since you came on board you have helped streamline and simplify our systems brilliantly, and continue to do so, which makes my job much more straight forward, and I thank you very much for all your efforts...”

Securing new business

“Without the help of Statius and the systems and processes developed we would not have secured £27m of framework agreements and term contracts.”

Changing thinking

“Statius challenged and changed our thinking, without them we would never have changed the business model and we’d be far less prepared for sale.”

Integrated management

“Statius’s hands on approach and genuine interest in the development of the Integrated Management System meant that we successfully achieved ISO 14001 certification (at the first attempt) and we shall rely on their future support as we develop our systems.”